Are you allowing a click of the mouse to distract you from true creativity? Are you basing research on quick facts gleaned from the internet? Stop! You’ve just put the accuracy of your analytics at risk. Quick, rushed data leads you into a mousetrap, at the click of a mouse.
While it may appear to be the quicker route at first, there is abundant information online to support almost every possible or potential hypothesis. This can greatly affect the accuracy of your analytics, even rendering them false. We have all felt overcome with illness and typed our symptoms in to the search bar at one point or another. Ever notice that your probable illnesses span from the flu to a potential brain tumor? How realistic and reliable is this information without consulting a trustworthy source like your doctor? Do not rely on the internet and the click of your mouse for accuracy.
If you are pressed for time, don’t fall into the mousetrap. In the words of Ford CEO Jim Hackett, “Corporations tend to reward action over thinking…But the truth is…you’ll find the companies that didn’t do the deep thinking and acted quickly have to redo things.” (Wall Street Journal, August 15, 2018) The only research that matters is your own thorough research which you can stand behind 100%. If you believe in what you are doing, go the extra mile and research an idea/ a product/ theory thoroughly. If you don’t research it properly, you will hit flaws at some point along the line and…you and only you are entirely responsible for those flaws.
At Forte Designs, we encourage ownership. We guide our clients to develop their ideas and persevere by combining the tools of curiosity, critical-thinking, and creativity with intuition, wisdom and experience.
